Why WineVirgin Is the Right Choice

We Make Wine Accessible — Without the Snobbery

At WineVirgin, we believe wine should be enjoyed—not overthought.

Our focus is simple: remove the intimidation often associated with wine and replace it with a relaxed, welcoming experience built around discovery and connection.

Through engaging and curated wine experiences, we introduce you to exclusive Ontario wines you won’t typically find on LCBO shelves. Guided by experienced hosts, each session is designed to help you explore with confidence—whether you're just getting started or looking to deepen your appreciation.

Meet the Team

Behind every WineVirgin experience is a passionate team dedicated to making wine enjoyable, approachable, and memorable. Our team brings together a shared love for great wine, great conversations, and creating experiences that bring people together.

Samuel Jonas

Founder, Special Events Director

Samuel (Sam) Jonas has over a decade of experience in the culinary and hospitality industry, including time with The Keg Steakhouse + Bar. With a strong background in food, wine, and event planning, Sam creates engaging corporate events, incentive programs, and unique culinary experiences that bring people together through great wine, food, and hospitality.

Michele Duval,

Food and Wine Expert

Ever since Michele was old enough to “stir the pot,” she has had a passion for cooking. That passion led her to earn a Hospitality degree, obtain Food Safety certifications, build a career with two of Canada’s top restaurants, and launch her own Personal Chef and Catering business.

One of Michele’s most influential culinary experiences came while working at Auberge du Pommier, part of the renowned Oliver & Bonacini Hospitality group. Her extensive wine knowledge includes professional wine service and the art of food and wine pairing, with a focus on varietal characteristics, flavour profiles, and creating complementary culinary experiences.

Kevin Brauch

Speaker & Drinks Mixologist

Kevin is a multi-talented Canadian Gemini Award winner whose dynamic background spans motivational speaking, event hosting, and food and beverage consulting. With years of experience engaging audiences and creating memorable experiences, Kevin brings energy, professionalism, and expertise to every event he leads.

Passionate about teaching and educating, Kevin has a natural ability to connect with people and make learning enjoyable.His talent for bringing people together and motivating staff makes him a true pleasure to work with.